I came across this product while attending an Expo in Chicago, October 2023. Not only was I moved by the origin story, I appreciated the customer interaction from the staff. So I decided to try it. Here we are 2.5 years later and I am still using the product. The MoisturCurl Curl Smoothie elongates my coils and does not leave my hair feeling tacky or sticky. When you are transitioning from wearing straight to natural hair, you need a product that is going to assist with the transition of defining your curls to the look you desire. That is what this product has done for me.